Liverpool face ‘never-ending battle’ with fans after latest ticket price U-turn

Liverpool are set to face a “never-ending battle” with their fans over ticket price increases at Anfield. 

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider it’s harder for the Reds to put their admission rates up following their “mediocre” season. 

Liverpool previously announced their ticket prices would rise in line with the consumer price index for inflation over the next three seasons. 

However, Arne Slot’s side, who sit fourth in the Premier League table, have now scrapped those plans following recent fan protests at Anfield. 

While Liverpool’s prices will increase by 3 per cent next season, there will be a freeze on general admission rates for the 2027-28 campaign. 

Why Liverpool have been forced into ticket price U-turn

Liverpool fans were applauded for their protest against the planned ticket price increases during the clash with Crystal Palace last month, pressuring club chiefs into U-turning on their plans. 

Season tickets at Anfield range between £734.50 to £931 for next season, while general admission matchday prices range from £30 to £62.75. 

Speaking exclusively to Football Insider, Borson discussed what Liverpool scrapping their ticket price plans means for the club. 

“The more clubs heed to fan protests, the more it's difficult for the others to resist them,” said Borson. 

“If you've had a mediocre season, which Liverpool have had, some people say it's a poor season, but they're still going to qualify for the Champions League. Where you've got a poor season, it's just harder to increase prices. That's just the way it is. 

“If your team does poorly on the pitch in a season, the fans are going to win when it comes to battling against ticket prices. But that is going to be a never-ending battle between the clubs and the fans, and there's no solution for it.” 

How live events are impacting Premier League ticket prices

Borson insisted other live events are having an impact on ticket prices in the Premier League. 

“The drivers there are the live events and the other prices of tickets,” said Borson. 

“If you have a look at some of the gigs that were sold last week, I had the misfortune of buying a couple of tickets for the kids for Olivia Rodrigo. 

“The standing ticket is £100, and from what I can tell, a very ordinary seat is £250. 

“You look at what the Champions League final and the FA Cup final tickets are. There's a driver around ticket prices which is not going away.”