Kieran Maguire issues 'big' Man City-South America verdict after £250m deal struck
Man City have “big potential” for commercial growth in South America.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about City’s ambitions in the region.
As per The Times on Tuesday (18 January), the Premier League has secured a new £250million TV deal in South America.
The three-year deal with Disney-owned ESPN represents a 36 per cent increase on the value of the previous rights package.
City Football Group, Man City’s parent company, have an outpost in South America in the form of Primera Division side Montevideo City Torque.
Maguire explains how enhanced coverage and a well-defined social media strategy could lead to soaring commercial income in the region.
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“There is big potential for growth there, especially in a commercial sense,” he told Football Insider‘s Adam Williams.
“With the broadcasting income, that is a fixed price. So for the time being at least, that figure will remain as is.
“City have a dedicated South American social media team as well. This will be able to complement the rights and relationship with Disney on the broadcast side.
“You have to do things of this nature in order to get the most from these markets, especially in various territories around the world.”
City superstars Gabriel Jesus, Fernandinho and Ederson are all Brazilian, as is youth sensation Kayky.
City boasted commercial income of £271.6million when they released their annual financial report for the 2020-21 season last week.
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