By Kieran Maguire

8th Jan, 2022 | 3:45pm

Kieran Maguire issues verdict on Man City breaking Premier League rules as latest deal confirmed

Man City are “testing” the Premier League’s new related party regulations with their latest commercial announcement.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the deal with Abu Dhabi-based Emirates Palace.

New commercial deals signed off by top-flight clubs will now be assessed for fair market value by an independent arbitrator.

The stated aim is to prevent clubs from artificially inflating commercial revenue through associated businesses and thereby bypassing FFP rules.

City’s new deal with Emirates Palace, which was announced Tuesday (4 January), is one of the first to be subject to the new evaluation.

Maguire claims that City will treat the deal with the luxury hotel brand as a “litmus test” to establish the boundaries of the fair value rules.

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“I think this is a case of testing the water,” he told Football Insider‘s Adam Williams.

It was Newcastle and Man City who voted against this, but they are fully aware of the direction of travel.

“It is being driven by those teams who wanted them kicked out of the Champions League.

“This is a litmus test. Where City see fair value, they will negotiate the best price.

“They’ve won the league four times in the last five years. They’re favourites to win it this year and they reached the Champions League final last year.

They are the type of organisation that brands want to be associated with.

“I think they will want to see that reflected in the price and see what the fair value committee’s reaction is.”

City also announced a renewable energy project with UAE firm Masdar on Thursday (6 December).

The club earned £246.3m in commercial income in the last financial year and are second only to Man United in the Premier League in this area.

In other news, major update on Sunderland bid to sign Man City ace Patrick Roberts.