Kieran Maguire tips Man City to cash in from new £5bn deal after document reveal
Man City will not be hurt by Sky parent company Comcast’s financial woes – and the Premier League TV deal is unlikely to fall in value any time soon.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about Comcast’s recently released accounts for the third quarter of 2022.
As relayed by Inside World Football last Sunday (30 October), the American conglomerate has posted losses of £3.21billion for the three months up to 31 September.
Of that figure, £7.67bn is attributed to impairment charges related to Sky, the Premier League’s primary domestic broadcast partner.
It is claimed that macroeconomic and geopolitical factors have hurt the company’s earnings in the United Kingdom.
Sky’s latest deal to air the top flight between 2022 and 2025 is worth £5bn.
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Maguire insists that the group will still pay the same amount next time the deal is up for renewal, even if Comcast’s losses continue.
“Sky are fully aware that the Premier League rights are very much the jewel in their crown,” he told Football Insider’s Adam Williams.
“They know that if they fail to renew their rights to air the competition, they risk falling off a cliff in terms of their subscriber numbers.
“As a consequence, I would therefore expect them to continue to pay a very competitive price going forwards.
“I think the Premier League will continue to maximise its appeal through its provision of audiovisual content as a result.”