Kieran Maguire issues '£222m' reveal as Man United agree Matt McKie deal
Commercial income at Man United has flatlined in recent years – and new blood behind the scenes may be the key to its revival.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Red Devils’ appointment of Matt McKie and Ellie Norman to their marketing department.
Adweek reported on Monday (5 September) that the Red Devils have made McKie their new director of consumer marketing, while Norman joins as chief communications officer.
Norman last worked as global director of marketing and communications for Formula One.
McKie meanwhile headed up the International Olympic Committee’s global marketing department.
Maguire explained that United’s commercial income had fallen to £222million at the last count and that, although most of the decline can be attributed to the pandemic, the club are right to shake things up.
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“United commercial income has effectively flatlined since 2016, especially when you take into account inflation,” he told Football Insider’s Adam Williams.
“Having a new commercial person in charge at the club is absolutely essential.
“United are trying to open Pandora’s Box because there are a huge number of people in the wold who support them but they haven’t managed to monetise them.
“If we look at commercial income, it was £268m in 2016 increasing to only £279m in 2020. It then fell to £222m in 2021, although the vast majority of that was connected t issues connected to Covid.”