Finance guru: Cristiano Ronaldo causing 'conflict' behind the scenes at Man United as deal struck
There will have been “conflict” behind the scenes between Man United and blockchain sponsor Tezos in light of Cristiano Ronaldo’s new deal with Binance.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the complications between club-wide and player-specific commercial tie-ins.
Tezos agreed a £20million-a-year deal to sponsor United’s training kit in February earlier this year, with 37-year-old superstar Ronaldo used in the promotional material.
But the Portuguese announced via Twitter on Wednesday (23 June) that he had partnered with NFT firm Binance, who also operate in the blockchain industry.
Plumley claims that the Tezos will not be happy that the Red Devils’ most high-profile star has agreed terms with a rival.
“It’s likely to throw up some problems,” he told Football Insider’s Adam Williams.
Subscribe to Football Insider TV now
“You’d have to look at the contracts in more detail but you can see the conflict here with the organisations we’re talking about.
“In the modern game, it’s difficult because when a lot of these deals at club level are signed, you don’t necessarily know the players you’re going to be dealing with.
“It’s more a case of being given access to a selection of players for advertising campaigns. The club has to be mindful of players moving on.
“Also, a partner wants a prize asset to be front and centre of the advertising campaign. There’s a lot of legal litigation around image rights and things there.
“You wouldn’t always necessarily get Ronaldo if you’re a commercial partner, but there will be some conflict here in terms of individual versus club arrangements.”