Kieran Maguire: Man United set for Ronaldo windfall amid £30m claim
Man United will soon be able to demand higher fees from prospective new sponsors after they re-signed Cristiano Ronaldo.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider after United confirmed the capture of the 36-year-old on 31 August.
As per the Daily Mail that same day, analyst Dr Rob Wilson predicted Ronaldo will boost United’s annual commercial income by £30million.
United paid a reported £19.8m to sign the striker from Juventus, and that fee is understood to be spread over five years.
And the Red Devils will be able to use Ronaldo’s global appeal to negotiate more lucrative partnerships, predicts Maguire.
“Commercially, it’s amazing for Man united,” he told Football Insider correspondent Adam Williams.
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“The nature of commercial deals is that normally a player will be sent to have their photograph taken with the product of the commercial partner.
“United will be able to say: ‘Well, you’re going to be our official Asian snack partner. The deal was £1.5m, and for that, we’ll give you Fred, McTominay or Phil Jones. Cristiano is available, but he’ll a cost you an extra £1m.’
“What are you going to do if you’re that snack partner? You’re going to pay the extra £1m because he really moves the dial.
“He has the most Instagram followers in the world and is a global brand in his own right. Ronaldo will be able to leverage on this himself, of course.“