Man United fans hold key to supercharging flatlining revenue - Maguire

By Kieran Maguire

24th Jan, 2022 | 6:45am

Kieran Maguire issues Man United verdict after statement issued on £232m reveal

Man United are “flatlining” commercially and the only way they can boost their turnover is to further monetise fan engagement.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the state of the Red Devils’ commercial department.

United trousered £232.2million from commercial ventures over the course of the last financial year, per their accounts.

A United spokesperson told this site on Thursday (20 January) that they are “proud of the strength and resilience” they had shown over the pandemic.

The Old Trafford giants are well known for their assertion that they have over 1billion supporters worldwide.

And the only way they can push the envelope is to squeeze more cash from their behemoth fanbase, insists Maguire

Subscribe to Football Insider TV now

“Commercial income has flatlined to some extent,” he told Football Insider‘s Adam

“They had £268m in 2016, £276m in 2017, £276m in 2018, £275m in 2019, £279m in 2021, then it dropped to £232m. That was due to technical reasons.

“They are still very good figures compared to most clubs, obviously. But there is only one way they can accelerate that income.

“If they want to grow that figure, they have got to find a new way of monetising the brand in terms of engagement.

“They are using their app to data-mine from the fanbase. Alternatively, they have got to start winning trophies.

“Nothing is more attractive for a sponsor than having a trophy next to your product with a smiling player.”

The 2020-21 season was the first time in the Premier League era that United have not been the top earners in English football.

They turned over £494m in total, while Man City raked in £569.8m.

In other news, pundit salutes “huge” Dalot after “huge” Man United reveal.