Kieran Maguire: 'There's a big two of Man United and Liverpool' but Tottenham are the new cash kings
Man United have an enormous fanbase and that means they lag behind their Premier League rivals when it comes to average revenue per fan.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively about a study published by the CLV Group on 16th June.
The report finds that Tottenham have the best average annual revenue per fan of the so-called ‘big six’ clubs at £11.85 while United earn just £4.12.
CLV’s analysis of the clubs’ fanbases finds that United could unlock £216million in additional annual revenue by better engaging with supporters.
Maguire claims that United are, in terms of average revenue per fan, hamstrung by their enormous fanbase.
“Man United have a really, really big fanbase,” he told Football Insider correspondent Adam Williams.
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“The challenge for United is to get all of these people, both domestically and globally, to open their wallet.
“Clubs like Spurs have a smaller fanbase of millions. With United, they claim to have a much bigger fanbase all over the world. We’re talking billions.
“It’s a mathematical eneterprise. Many Man United fans don’t contribute a dime to the club but that’s far less likely for Spurs.
“Man United are a glamorous club globally. We talk about the ‘big six’ but, in my view, there is probably a ‘big two’ in United and Liverpool. Perhaps you could throw Chelsea in there too in terms of their global reach.“
United posted a £23.2m loss in their most recent set of accounts.
Spurs meanwhile recorded a £63.9m shortfall.