Man United took an £85million hit when they signed a new front-of-shirt sponsorship deal with TeamViewer.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after it was revealed that the club had struck a five-year deal with the digital remote access platform worth £47m per season, £235m in total.
United’s previous deal with American car giants Chevrolet began in 2017 and was worth £64m per season, meaning the club will earn £85m less from the TeamViewer partnership over its duration.
The figure that Chevrolet paid also accounted for the company being United’s chief automobile sponsor.
Maguire does not believe that the shortfall in the front-of-shirt sponsorship fee will be offset by the club acquiring a separate automobile sponsor.
He told Football Insider correspondent Adam Williams: “The going rate for an automobile sponsor wouldn’t be that huge. They would not be getting £17m a year to make up the difference with the old Chevrolet deal.
“I refused to get a Vodafone deal because they were sponsoring Man United a while back. The nature of football fandom is you do irrational things as consumers. Maybe that had some impact.
“Chevrolet halfway through the United deal pulled out of the UK car market. It wasn’t selling many cars to begin. The hope was that it would inspire people to buy but it hasn’t worked out.”
United will feature TeamViewer’s logo on the front of their shirts from the beginning of the 2021-22 campaign.
The club are also understood to be looking for a new training kit sponsor as an eight-year association with Aon comes to a close.