By Dr Dan Plumley

21st Nov, 2022 | 6:35pm

Finance guru: Man United sponsors 'not happy' as Cristiano Ronaldo legal action looms

Sponsors who got into bed with Man United in part because of Cristiano Ronaldo’s presence will not be happy that the club are exploring cancelling the superstar’s contract.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the drama surrounding the 37-year-old Portuguese forward, who is currently away at the World Cup in Qatar.

Ronaldo is near-universally considered an all-time great but has attracted intense criticism for his recent attack on his employer’s behind-the-scenes operations.

As relayed by The Guardian last Friday (18 November), United have now enlisted lawyers to put together a plan for potential legal action against the player.

Ronaldo’s reported £500,000-a-week deal runs until the end of the current campaign.

Plumley pondered the commercial fallout that could ensue if the Red Devils’ legal action is successful.

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There are a couple of things at play here,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

I’ve not seen any deals directly linked to Ronaldo, but there is that factor of paying a little bit of a premium because he is in the squad.

“My understanding is you are rarely guaranteed players for a photo opportunity. You usually just get a selection of players.

“But he was a commercial signing. There will be sponsors looking at it saying that he was the reason they put those specific structures in place. I don’t think they will necessarily be happy.

One thing that is clear is that the club is coming out pretty strongly on this. It isn’t going to wash.

“They are successful in a commercial sense without Ronaldo. The club is still bigger than the player and that is going to be really important as this plays out over the next few weeks.

In other news, Man United in special Newcastle United scouting mission.