Man United agree ‘brilliant’ £20million sponsor deal: ‘It fills a hole’
Manchester United have pulled off a great deal after reaching an agreement with Betway to become the sponsors for the club's training kit.
That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that Man United have filled a £20million "hole" after missing a front-of-shirt sponsor for the training gear throughout the 2025-26 campaign.
Premier League clubs will not be allowed to make front-of-shirt deals with gambling companies from the 2026-27 campaign, but the Red Devils have found a work-around.
As per reports, the new £20million deal is set to span over the next few years, becoming what is thought to be one of the most lucrative training kit-only sponsorships in football.
Man United remain an 'attractive' club for sponsors
Speaking exclusively on Football Insider, Borson has praised the size of the deal at Carrington Training Centre, but is hardly surprised to see the Red Devils remain an "attractive" prospect for sponsors.
"Well, it fills a hole. We know that the previous deal with Tezos was worth about this amount per annum. It was empty for the whole of last season, so that's straight away a £20 million hole in the profit and loss," he said.
"It’s clearly brilliant to get it filled again, with this sort of size of deal. I think Betway probably have taken a view that because they can't do front of shirt, that budget is better spent with a very big club in a concentrated manner.
"They've gone for United, which is great for United. There'll always be controversy, really. Some people are quite puritanical about what should be on the shirts and what should be on the training kit, but what can you do?
"I don't think it's a big surprise that United remain attractive for sponsors even without success, but now they’re back in the Champions League and with a bit of momentum.
"I don't think it's a big surprise that they've decided to do it, but £20million is very welcome in the grand scheme of things."
How else can the Red Devils free up funds this summer?
Man United's finances have often been criticised over the last few seasons, with Sir Jim Ratcliffe facing the majority of the backlash at Old Trafford.
Agreeing this new sponsorship deal, one which spans over multiple years, will take a lot of pressure off the owners, with more focus now moving to transfers.
Getting Marcus Rashford off the books would be a huge boost this summer, having spent the 2025-26 season on loan at Barcelona.
The club will be keen for him to join Rasmus Hojlund and Antony, both of whom found new homes last summer, while Jadon Sancho also appears set to return to United.