West Brom owner Lai Guochuan is yet to receive higher than a £130million bid for the club — way short of his £200m asking price.
That is according to finance expert and new Football Insider columnist Kieran Maguire, speaking exclusively after The Athletic revealed that real estate mogul Mark Campbell — who is on the lookout for a European club to add to his portfolio — is not interested in a Hawthorns takeover.
West Brom have been up for sale for well over a year but with minimal interest from potential buyers.
Chinese billionaire investor Lai is asking for £200m, the figure which he paid for the club in August 2016.
But the Baggies’ worrying league position means that the controlling shareholder is unlikely to get anywhere near that amount, while relegation would further impact the club’s value, says Maguire.
He told Football Insider: “My understanding is the highest bid they’ve had is £130m, which if they’re relegated drops to £105m. For a Championship team that looks very high.
“Derby are rumoured to be asking for £60m and they’ve got a bigger, slightly more modern ground than the Hawthorns.
“I don’t think West Brom will get £200m because they’re in the bottom three and if they get relegated this season they only get two years of parachute payments instead of the usual three. So that further reduces the value of the club.”
West Brom are currently 19th in the Premier League, six points from safety.
Under Lai’s ownership, the Baggies were relegated from the top-flight in 2017-18 and re-promoted in 2019-20.