Finance guru names likely Newcastle United shirt sponsor - 'this is big and bold'
Newcastle United will likely name Saudia as their front-of-shirt sponsor after testing the partnership this December.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the airline and its involvement in the Magpies’ mid-season tour of Saudi Arabia.
Newcastle, who will travel to the country in early December, announced last Wednesday (16 November) that Saudia will sponsor them for the week-long trip.
Newcastle have already signed a sleeve sponsorship deal with Saudi-based Noon.com, who are part-owned by the Public Investment Fund.
It is believed they will name a PIF-linked company as their front-of-shirt partner when the deal with Fun88 comes to an end at the close of the campaign.
And Plumley suggests that both Saudia and Newcastle could be using the mid-season tour deal as a litmus test for a future shirt deal.
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“It seems like they are testing the waters for further deals in the region,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“You can see this with the new deal to sponsor the tour. There are a lot of big airlines that have got shirt deals with the biggest European clubs.
“It’s highly likely, I would suggest, that this deal will come back around in a bigger and bolder format further down the line.
“Again, it’s about starting small but then making deals like this part of a much bigger play in the wider scheme of things.
“It’s likely we see this type of sponsor as front-of-shirt sponsors in the future given the links aviation firms have to other big clubs.“