'No brainer' - Exclusive: Danny Mills reacts as Leeds agree significant boardroom deal
Danny Mills says it is a “no brainer” for Adidas to take over as the kit provider for Leeds United after a deal was agreed between the two parties.
Speaking exclusively to Football Insider assistant editor Russell Edge, the former Leeds and England defender says that the world-famous sportswear manufacturer will get excellent exposure courtesy of the Elland Road faithful’s unwavering loyalty.
Football Insider has learned that an agreement is in place for the German multinational to take over from Kappa in providing the club’s kit, the current deal having been in place since 2015.
The value of the deal is said to depend on the outcome of Leeds’ campaign and will increase if the Whites manage to pull off promotion back to the Premier League.
Mills says that the deal makes perfect sense not only for Leeds but for Adidas as well, insisting it will be a win-win regardless of what division they are playing in.
Mills told Football Insider: “It’s not difficult really, Leeds are a big club. Season tickets are easy to sell, the ground is sold out almost every week.
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“Of course it will be structured if they get into the Premier League and whatever else. There are several lower league clubs sponsored by Adidas and I suppose it’s a no brainer for Adidas.
“They’ll look at it and go if they’re in the Championship, still a big club and good association – it’ll be a first time for them. They’ll be on the telly a lot and it will be good exposure.
“If they get promoted then you look at it and actually Leeds is a very well supported club, still has a good following worldwide.”
Leeds currently sit second in the Championship table, one point behind West Brom, but have just one win in their last seven league matches.
Their next fixture sees them take on eighth-placed Millwall at Elland Road, the Lions coming off the back of a 2-0 defeat to Sheffield United in the FA Cup.
In other Leeds United news, there has been a key new development in the side’s pursuit of Premier League striker.