Privacy Policy Master Copy (Updated August 2026)

Privacy Policy

This document (“Privacy Policy”), in combination with the Cookie Policy, makes up our commitment to protecting personal information we hold about our website users or any other data subject whose personal information we hold. Personal information as outlined in this policy is being processed by Breaking Media Limited (“we”, “our”, “us”). In the event of any part of Breaking Media Limited either being sold or going into receivership, we reserve the right to continue to share your data with third parties in accordance with the latest preferences you have provided. You will be informed should any change of ownership occur, and the new owner will manage your personal information preferences.

Our Commitment to You

We are committed to managing and safeguarding your personal information in accordance with current legislation and best practice. Our aim is to be responsible, relevant, and secure when using your data. Whenever you provide personal information, we will treat that information in accordance with this Privacy Policy. We will process the personal information you have supplied to us to conduct and manage our business to enable us to give you the most appropriate marketing, information, service, and products and provide the best and most secure experience. These are what we consider to be our ‘Legitimate Interests’. We endeavour at all times to keep your data accurate and secure, and to honour your data preferences.

We operate websites that may contain hyperlinks to websites owned and operated by third parties. These third-party websites have their own privacy policies, and are also likely to use cookies, and we therefore urge you to review them. They will govern the use of personal information you submit when visiting these websites, which may also be collected by cookies. We do not accept any responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

We may use third-party suppliers to provide part of our service to you. In some circumstances these providers may be based in countries outside the United Kingdom or European Economic Area whose laws provide for a different standard of protection for your personal information than that provided under UK Law. In such circumstances:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data under UK GDPR adequacy regulations.
• Where we use certain service providers, we may use specific contractual clauses approved for use in the UK (such as the International Data Transfer Agreement or Addendum) which give personal data the same protection it has in the UK.

If you would like further information about the specific mechanism used by us when transferring your personal data out of the UK/EEA, please contact us by email at info@footballinsider247.com.

Your personal data will not be disclosed to state institutions and authorities except if required by law or other regulation. Before we release data on this basis, we will ensure that the information is being provided to a genuine and properly authorised investigation.

We reserve the right to revise or amend this Privacy Policy at any time to reflect changes to our business or changes in the law. It is your responsibility to check this Privacy Policy before each use of the Website.

Who We Are

Breaking Media Limited is a digital media publisher.

What Data We Collect

When you visit one of our websites, we may collect both personal and pseudonymous data about you.

When we talk about personal data, we mean any information that can identify you as an individual, such as your name and postal address. Pseudonymous data doesn’t identify you as a person directly, but it might be used in aggregate, for instance when you participate in a survey or when we analyse audience interaction with our products and services.

When you participate in, access, purchase, or sign up to any of our services, activities, or online content, such as newsletters, competitions, or events, we receive personal information about you. This can consist of information such as your name, email address, postal address, telephone or mobile number, as well as information collected about your use of our services (such as when you enter our sites and how long you stay on them).

If you are the parent or guardian of a child under 13 (“Child” or “Children”), and have provided us with information belonging to a Child, then alongside the Child’s data provided, we may also process limited personal data about you, so we can record your consent to store, process, and use this information about the Child to fulfil the service you have purchased or signed up to on their behalf. We may use your contact details to communicate with you about the Child’s use of these products or services. We will never knowingly send marketing communications to a Child under the age of 13. If you believe we have collected personal information about your Child without your consent, you may contact us and request that we remove information about your Child.

We occasionally purchase data from third-party suppliers. The data we purchase is primarily business data. Business data may include but not be limited to a business email address, business job title, and business postal address. Such a purchase may result in you receiving communications from Breaking Media Limited regarding your business sector or business interests without you having directly supplied your information to us. We keep clear records of the data suppliers and provide an unsubscribe option at every contact. If you have any queries concerning the use of business data we hold about you, please email us.

We may collect information about how you use our websites or other content online, and the device(s) you use to access the services. This includes collecting unique online identifiers such as IP addresses, which are numbers that can uniquely identify a specific computer or other network device on the internet. Anonymous data will be recorded for the purpose of reporting web traffic statistics, advertisement ‘click-throughs’, and/or other activities on our sites. We may receive information about you from any third parties we may partner with through the use of cookie technologies to personalise advertisements for goods and services (please see Online Advertising below for further information). To opt out of receiving advertisements tailored to your interests by our partners, visit the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/

How We Use Your Data

We may use the information you share with us and the information we collect through your use of our sites in the ways described below and as described at the time of capture.

We may process your personal data on the basis of a legitimate interest, which may include promoting similar products or services via direct marketing activity, managing suppression and unsubscribe requests received from you, identifying and preventing fraudulent behaviour, maintaining the security of our systems, data analytics, enhancing, modifying, or improving our services, identifying usage trends, and determining the effectiveness of our campaigns.

Whenever we process data for these purposes, we will ensure that we always keep your personal data rights in high regard and take account of these rights.

Cookies and How We Use Them

“Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. We use cookies for a number of reasons:

• Strictly Necessary Cookies – These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
• Performance Cookies – These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
• Functional Cookies – These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
• Targeting Cookies – These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
• Social Media Cookies – These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

Analytics

The Breaking Media Limited portfolio of websites uses Google Analytics as its primary solution for tracking website visits, interactions, and events. Breaking Media Limited uses website analytics data to help improve the way we deliver content and online experiences to visitors.

Online Advertising

Many of the Breaking Media Limited portfolio of websites show advertising to users. A certain amount of this advertising is tailored to the individual user, a practice known as “Online Behavioural Advertising” which uses cookies to discover general information about the pages you visit. This keeps many of our websites and services you use free of charge. Our advertising delivery systems and partners use the limited information available to serve adverts to you which they believe are relevant. They do not collect personal information such as your name, email address, postal address, or telephone number.

From time to time, Breaking Media Limited may share this aggregated data with our advertising partners. This could mean that when you are on other websites you are served advertising based on your behaviour across Breaking Media Limited titles, or you may be served advertising based on your behaviour on other sites.

Behavioural retargeting is another form of Online Behavioural Advertising that enables us and some of our advertising partners to show you adverts based on browsing patterns and interactions away from our sites.

If you want to opt out of receiving Online Behavioural Advertising, this does not mean that you will no longer receive advertising when you are using our sites. It just means that the advertising you see will not be customised for you. If you would like more information about online behavioural targeting and how to opt out, please visit www.youronlinechoices.com or www.networkadvertising.org.

Our websites use JavaScript to detect the use of ad blocking extensions for web browsers; we do not store any information on users’ devices and do not process any personal data.

Links to Third-Party Websites

When you click on advertisements or links on any of our sites, you will leave that site and go to a third-party site, which is outside of our control. When we place an advertisement on one of our sites, it does not signify that we are endorsing that advertiser’s product or service. We do not accept responsibility for content, have no control over, and our Privacy Policy does not apply to these companies, sites, or content. If such third-party sites collect personal data, we cannot control how this data is processed, stored, or used. We advise that you read their data collection statements and privacy policies before submitting your personal information.

Using Our Websites from Outside the UK

We use servers located in the UK and EEA to store data. When you submit your details, regardless of the country in which you are situated, you agree to the data being transferred and processed under the terms of UK GDPR and Regulation (EU) 2016/679 (GDPR). If you are not in agreement, please do not add your personal details to the website. Breaking Media Limited makes no representation or warranty that the content and materials on the Website are appropriate or available for use in locations outside of the United Kingdom. Those who choose to access the Website from other locations do so on their own initiative and at their own risk, and are responsible for compliance with local laws, if and to the extent applicable.

How We Keep Your Personal Data Secure

Breaking Media Limited’s security policies, rules, and technical measures have been implemented to protect your personal information from unauthorised or improper use and from accidental loss.

All our employees and data processors who have access to, and are associated with, the processing of your personal information are legally obliged to respect the confidentiality of your data and are bound by contract to do so.

Note that some of our websites provide forums and commenting facilities where you can post information. When you do so, be aware that other visitors may collect any information you make public.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Who We Share Your Personal Data With

Breaking Media Limited has formed partnerships with a variety of carefully selected technology and monetization partners to carry out the activities described in this policy.

We may also have to share your personal data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.

How Long We Keep Your Personal Data For

We will hold your personal information on our systems only for as long as required to provide you with the products and/or services you have requested.

Where you sign up to receive email marketing from us, we will retain your email address after you ‘opt-out’ of receiving emails in order to ensure that we continue to honour and respect that request. To unsubscribe from marketing emails at any time, please click on the unsubscribe link at the bottom of any marketing email and update your account preferences. You may also contact us to inform us if you do not wish to receive any marketing materials from us.

In some circumstances you can ask us to delete your data (see ‘Your rights’ below). In other circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Personal Data – Your Rights

Under UK GDPR and applicable data protection legislation, you have the following rights:

• Right of Access: You may request access to the personal data that we hold which relates to you (a "subject access request").
• Right to Rectification and Erasure: You may request that we correct personal data that we hold about you which you believe is incorrect or inaccurate, or request erasure of personal data where there is no legal reason for us to continue retaining it.
• Right to Restrict Processing: You may ask us to suspend or restrict the processing of your personal data under specific conditions.
• Right to Portability: You may request the transfer of certain personal data to a third party in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to direct marketing and automated decision-making or profiling.

Exercising Your Rights

If you wish to exercise any of these rights, please email info@footballinsider247.com with details to help us identify your records (e.g., name, email address, IP address).

Contact Our Data Privacy Team

If you have an enquiry or concern about this Privacy Policy, please email info@footballinsider247.com. If you are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO) via their website.

Changes to this Privacy Policy

August 2026 – Revised Policy Published