Rangers are becoming negotiating 'masters' like Man United as yet another deal struck - Maguire
Rangers follow the Man United model in their prolific approach to securing commercial partnership.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after point-of-sale solutions company Sporting Pay became the club’s latest partner in March.
Rangers have 29 sponsors in total with 13 of those signing throughout the course of the 2020-21 campaign.
Chief among those was the club’s deal with sportswear brand Castore who became the club’s kit manufacturer at the start of the season in a £25million deal.
Maguire doesn’t see the Rangers commercial train slowing down any time soon, especially not if the club reach the Champions League group stages next season.
He told Football Insider correspondent Adam Williams: “It’s indicative of the interest in the club. That’s a big positive.
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“Provided there isn’t overlap between the sponsorship areas, then the more the merrier. Man United are really the masters in this area.
“They’ve got their telephone partner in Indonesia, Taiwan, Nigeria and so on. So you can break the market down by product or geographically, or by a combination of the two.
“There are still opportunities for Rangers to continue to develop their commercial relationships with partners. If they get into Europe, things are just going to ramp up. People want their products connected to eyeballs.
“The Champions League gets the attention of the whole of Europe. So any club that is regularly appearing in the Champions League is a big draw.”
In their last set of accounts, Rangers posted a £15.9m loss, though turnover was up 11 per cent on the previous year.
The club attributed £3.7m of their total turnover to commercial activities and sponsorship revenues rose by 13 per cent.