Rangers have displayed excellent business sense in forming a partnership with Hamburger SV that will generate significant revenues.
That is according to finance expert and new Football Insider columnist Kieran Maguire, speaking exclusively after Rangers announced their official co-operation with the Bundesliga second-tier outfit.
The two clubs have a historic friendship dating back to the 1970s and reached a “wide-ranging” agreement with various opportunities for collaboration.
The two sets of fans traditionally visit each other’s grounds throughout the year and the partnership will offer discounted tickets to both sets of supporters.
There are also plans for co-branded merchandise and fan talks as part of the deal.
The partnership is a win-win, according to Maguire, and will allow both clubs to tap-in to multiple revenue streams at a difficult economic time.
“It makes a lot of sense,” he told Football Insider correspondent Adam Williams
“Both clubs have got sizeable fanbases. There’s the opportunity for common products to be made to tie into that connection. The fans will probably buy into that as well.
“So from a commercial perspective, it’s definitely a positive. You generate potentially lucrative commercial revenues at a time when you’re not able to get fans to come into the ground.”
Rangers and Hamburger are both top of the league in their respective divisions.
HSV were among Europe’s most successful clubs in the 1970s but were relegated from the Bundesliga in the 2017-18 campaign for the first time in their history.