The 150th anniversary of Rangers Football Club represents a “big marketing opportunity” for the Glasgow outfit.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after Rangers announced plans for a new museum at Ibrox.
The Edmiston House Museum is set to open on the club’s landmark anniversary in 2022, an occasion which the club says will be “truly incredible.”
Edmiston House will also function as a 1300-capacity conference centre.
Maguire lauded Rangers for their plans, predicting that it could be a big money-spinner for the club.
“They can use it as a big marketing opportunity,” he told Football Insider correspondent Adam Williams.
“All their ducks are pointing in the same direction at present. This is an opportunity to capitalise.
“The club’s owners have funded the losses in recent years in order to try to accelerate things on the pitch, and that’s worked.
“Now I think it’s time to try and get on an even keel. Thinking smarter in terms of making facilities available on a seven days per week basis makes a lot of sense.
“Museums bring people in. People start out at the museum and then on the way out they exit through the megastore. In terms of return per punter, it can turn out to be quite lucrative.
“Rangers have a large number of season ticket holders, but they have fans all across Scotland, too.
“If they are in Glasgow for the day, they might want to visit the museum and that benefits the club financially, too.”