Rangers would make more money if they sold fewer season tickets – but their board deserve praise for rewarding loyal fans.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after Rangers revealed they have sold over 44,000 season tickets for 2021-22.
In an accompanying statement, Rangers wrote that surpassing this figure was “beyond belief” given that no fans have been allowed into Ibrox in 16 months.
Steven Gerrard’s side won a first Scottish Premiership title in a decade in that intermediary period and spirits will no doubt be high when supporters return.
Maguire hailed the Rangers board for rewarding the Ibrox faithful with the opportunity to see their team in the flesh week in, week out.
“They would make more money by selling fewer season tickets,” he told Football Insider correspondent Adam Williams.
“But what Rangers have done is reward the loyalty and passion of the fanbase by making as many season tickets as possible available.
“But if you compare them with, say, Liverpool, they have only 27,000 season tickets.
“I try to identify how much money a club is making per fan, per season and Liverpool are around £1500 to £1600 mark whereas Rangers make substantially less than that.
“If you have a huge fanbase as Rangers have, they could restrict season tickets to half the capacity of the ground and charge individual ticket prices for individual matches.
“So you’ve got to admire the board in a way because this is not the most lucrative approach.
“The advantage that it does bring is you get the money from season tickets a little bit early, so there are some benefits from a cash flow point of view.
“But from an overall perspective, they would actually be better off selling fewer season tickets.”