Kieran Maguire: Uefa have just struck new deal that's taking cash out of Rangers pockets
Rangers could be missing out on an income stream by not taking ownership of their own performance analytics data.
That is the view of finance expert Kieran Maguire, speaking exclusively to Football Insider about the legality of data rights in the modern game.
Uefa announced on 1 November that it had struck a deal with analytics firm Sportadar to be their first data partner.
Sportradar will collect and distribute data from the Champions League, Europa League and Europa Conference League.
Ex-Cardiff City boss Russell Slade is currently leading a group of 850 players in legal action over allegedly unlawful use of their performance statistics.
Maguire claims that clubs like Rangers could also be losing out on extra income because of third-party data collection companies.
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“This is a legal minefield as to who has ownership of the data,” he told Football Insider correspondent Adam Williams.
“If there is someone watching a game of football who records the number of passes, whose data is that?
“Russell Slade is arguing that it should be players who own the rights to that data. That is going to be an interesting test case for this.
“But if clubs do have the rights to their data, they will have the rights to sell it to data providers.
“Ultimately, that will be an additional income stream at a time when clubs are trying to diversify revenues as much as they can.
“But I don’t think the numbers will be that significant given the huge number of football clubs like Rangers involved.
“At present, the data companies package the data and sell it to the clubs. There would be a circulatory issues if the clubs owned it in the first place.”