Kieran Maguire: Rangers risk turning 'allies' against them as £8m deal on the line
Rangers run the risk of turning their “allies” against them if their commercial department continues to act in self-interest.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider about Rangers’ choppy relationship with the rest of the SPFL.
Rangers are currently involved in a feud with the SPFL over title sponsor Cinch, who struck a five-year £8million league-wide deal in July last year.
The Ibrox club have refused to display Cinch branding because of their relationship with chairman Douglas Park’s company, Park’s Motors.
And the Daily Record on Tuesday (26 April) that there are growing concerns within the SPFL that Cinch may now not stump up the full value of the deal.
Rangers similarly opted out of a recent league-wide NFT deal because of their partnership with cryptocurrency platform Bitci.
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Maguire claims that Rangers’ strategy of self-preservation could backfire in the long term.
“Rangers are a big brand in their own right,” he told Football Insider’s Adam Williams.
“But at the same time, you still need allies when you’re operating in the SPFL.
“It is understandable that they are going to focus on things that are in their own self-interest.
“But if that is to the detriment of other clubs in the SPFL, there could be times when they need their assistance.
“We have seen this recently with regards to them changing the dates ahead of the semi-final of the Europa League.
“I think that was the right thing to do, but you need to maintain relationships within the league to do that.”
Rangers take on Celtic in the final Old Firm of the season tomorrow (1 May).
Giovanni van Bronckhorst’s side then host RB Leipzig in the second leg of the Europa League semi-final next Thursday (5 May).