Revealed: Stan Kroenke plan swings in action as £96m Arsenal news confirmed

Revealed: Stan Kroenke plan swings in action as £96m Arsenal news confirmed

Sean Fisher

A multimedia sports journalism graduate from UCFB, Sean joined Football Insider in December 2022. A Manchester United fan based in Rochdale who shamefully spent years studying at the Etihad Stadium, Sean is an expert in football finance, governance and the off-pitch deals taking place behind the scenes. He interviews finance guru Kieran Maguire every week and there's nothing about the points deduction drama that he doesn't know.

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Arsenal increased their overall revenue by £96million over the 2022-23 season, Football Insider can reveal.

As per Deloitte’s 2024 Money League, the Gunners generated £463million in revenue in 2023 - a 23 percent increase from the previous year.

The North London side were ranked 10th in world football in terms of their overall revenue.

The increase in commercial revenue was a driving factor in Arsenal’s improved finances with the Gunners earning a club-record £167million.

Arsenal’s off-pitch directive means they now boast 25 official partners on their club website.

The list of global partners includes the £75million per year Adidas deal signed in 2022 and their latest £12million agreement with tyre manufacturer ZC Rubber.

Alongside their commercial success, Arsenal have lowered their wage bill down to £231million - just 51 percent of their overall revenue.

It has allowed the club extra FFP flexibility in the transfer window with £200million spent in the 2023 summer window.

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