The door has opened for West Ham to sign Josh King after Bournemouth slashed his asking price and he personally ruled out joining West Brom, Football Insider has learned.

The Londoners and their manager David Moyes have made contact with the Norway international, 28, over a potential move to the London Stadium.

A recruitment source has told Football Insider that West Ham have been given fresh encouragement after Bournemouth reduced his price by half from £20million to £10m.

Significantly, rival suitors West Brom are no longer in the running after King made it clear today he does to want the transfer.

As revealed by Football Insider, the forward has “no interest” in a move to the Hawthorns and is holding out for a transfer to a “bigger club”.

It paves the way for West Ham to seal a deal for a player who is proven at Premier League level and is still at his peak.

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The Hammers have until the closure of the domestic window on 16 October to sign King

Trading is allowed between top flight and EFL teams over the next eight days.

West Ham are in the market for a forward after Felipe Anderson’s deadline-day loan move to Porto and the permanent sale of Grady Diangana to West Brom earlier in the summer.

King is regarded as very likely to leave Bournemouth by the end of next week.

He has scored 48 goals in 161 Premier League appearances although he was not prolific in attack last season with just six goals and four assists to his name in 26 top-flight games.

In other news, Frank McAvennie is in awe of Aston Villa player he heard was going to join West Ham.