Striker Kieffer Moore is on his way to undergo a medical and complete a move to Cardiff City after Wigan Athletic accepted a £2.5million bid, Football Insider understands.

The 27-year-old has been in high demand this summer with the likes of QPR, Derby County and Millwall all in the hunt for his capture.

However, a source at Cardiff has told Football Insider that the Bluebirds have won the battle and that the centre-forward is en route today (Wednesday, 12 August) to finalise the deal.

Moore was in fine form for Wigan in the Championship last season with 10 goals and five assists under his belt.

However, his goals were not enough to stop the Latics, who entered administration late in the campaign, from suffering relegation.

As a result of the club’s financial struggles and drop down the divisions, Moore is expected to be one of a number of players who departs the DW Stadium this summer.

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Wigan have already cashed in on two 18-year-olds in the shape of Joe Gelhardt and Jensen Weir as the duo left for Leeds United and Brighton respectively.

Moore is set to be the next face out the exit door after Cardiff moved quickly to get him on board.

Bluebirds boss Neil Harris has been in the market for new forward after none of his attackers managed to hit double digits in front of goal last season.

Lee Tomlin struck nine times to top the goalscoring charts in south Wales, while three other players managed to grab eight goals apiece.

However, Cardiff still finished the Championship as the fourth-highest scorers with 68 goals to their name.

In other Cardiff City news, it can be REVEALED a Championship rival are in talks with a 28-year-old who has just quit QPR.