Sources: West Brom agree to sign Reach after breakthrough in talks
West Brom have agreed a deal to sign former Sheffield Wednesday winger Adam Reach, Football Insider has learned.
The Baggies are finalising a move for the 28-year-old after a breakthrough in talks.
A West Brom source has told Football Insider that the club have agreed a contract with Reach and he is set to join soon on a free transfer.
It is a major coup as Blackburn Rovers were among the interested clubs in a big name proven in the English second tier.
He will become the Championship big hitters’ fourth signing following the arrivals of Alex Mowatt, Matt Clarke and youngster Quevin Moises Castro.
Mowatt also joined on a free transfer after his departure from Barnsley, while Clarke has signed on loan from Brighton.
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Reach is available after his contract at Sheffield Wednesday came to an end this summer.
He spent five years with the Owls after joining from Middlesbrough in 2016.
The left-sided winger played a total of 230 times for the club, scoring 34 goals and contributing 34 assists.
He made 49 appearances across all competitions last season, including 44 times in the league as Wednesday were relegated.
His availability caught the attention of several clubs across England, including newly-promoted Norwich City.
However, West Brom have won the race as Ismael Valerien looks to guide the Baggies back to the Premier League.
The Midlands heavyweights could lose star man Matheus Pereira before the end of the summer window.
Reach is seen as an affordable alternative with 306 games of Championship experience under his belt.