By Dr Dan Plumley

13th Jan, 2022 | 10:02am

Finance guru tells Southampton fans 'it's about to get worse' amid owner's new transfer reveal

Things will “get worse before they get better” at Southampton and fans shouldn’t expect any big-money signings this January.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Saints’ prospects under new ownership.

The club announced last Tuesday (4 January) that Sport Republic, the investment vehicle of Dragan Solak, had bought an 80 per cent stake.

Per the Daily Mail last Friday (7 January), Ralph Hasenhuttl revealed the takeover will not mean “we change our behaviour” in the transfer market.

Plumley explains that profit and sustainability rules as well as the fallout from the pandemic will limit the Saints in the short term.

“The new owners still have to face FFP and the pandemic,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.

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“Looking at their FFP figures, they look okay. They had a £28.6m surplus before the pandemic.

“Like all clubs, they had a big loss in 2020, £64m. But FFP is averaged out over 2020 and 2021 and that counts as one financial year in the rolling three-year block.

“They are not in a position to get into an arms race for players because they are still recovering from the impact of the pandemic.

“It’s about to get worse before it gets better. They can’t compete with the elite clubs in the transfer market, so they have to do things a slightly different way.

“That might mean more savvy business deals. I don’t think there is pressure on them to sell, but they have to balance the situation with what is going on more widely.

This site revealed on Tuesday (11 January) that Southampton are one of several clubs keeping tabs on Lewes winger Ollie Tanner.

Hasenhuttl’s side thumped Brentford 4-1 later that day and moved up to 11th in the league table.

In other news, Southampton, Norwich City and Watford in race to sign Lewes sensation Ollie Tanner.