Spurs Exclusive: Big Amazon development reported, ex-pro view: 'It has to be done'
Danny Mills insisted Tottenham had to sell the naming rights to their stadium in order to compete in the current market.
The former England international, speaking exclusively to Football Insider correspondent Dylan Childs, suggested only Liverpool and Manchester United can afford not to consider such sponsorship deals given their bigger fan bases.
According to the Daily Mail, Amazon are keen on sponsoring the Lilywhites’ new state of the art stadium in a deal worth a potential £250million over 10 years.
If concluded, the deal would almost certainly represent the most lucrative stadium sponsorship deal in football.
Costing £1billion the Tottenham Hotspur Stadium, as it is currently named, was completed on April 3 last year.
When asked by Football Insider such an agreement should be met with resistance by Spurs fans, Mills said: “It is what you have to do.
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“It went from Highbury to the Emirates. Bolton was the Reebok for some time. Newcastle tried it with the Sports Direct Arena but it did not work. It is not White Hart Lane, it has moved slightly.
“If you can bring in money in that way then that is what you are going to do. When it is a new stadium, on a different location, fans should accept that it is what it is and it has to be done to compete in the current market.
“The likes of Liverpool and Manchester United can get away with it because they can get so many other commercial deals done and partnerships and those types of things because of the history they have and the huge fan bases they have around the world. Everybody else will go that way.”
Amazon are currently filming a documentary series with the north London club called ‘All or Nothing’ which is due to air this summer.
This season was the Spurs’ first in their new home following a two-year spell at Wembley having left White Hart Lane in May 2017.