(Credit: Imago/Getty Images)
(Credit: Imago/Getty Images)

Stefan Borson: Arsenal should be concerned after ‘massive’ costs revealed, this is why

James Murray

James holds a degree in Sports Journalism and Communications (MA) from the Real Madrid Graduate School. He has experience working for a number of local news outlets as well as the Sunday Mirror and Real Madrid TV. James is from Scunthorpe and has an affinity with Scunthorpe United, but is also a huge West Ham supporter and an expert on all things to do with the Hammers. He started working for Breaking Media in July 2023, initially writing on the Club Sites, where he specialised in West Ham content, before moving to Football Insider – where he is now an expert in football finance, speaking regularly with Stefan Borson and Keith Wyness to generate high-quality content in all things related to finance in the Premier League, Football League, and Scottish Premiership.

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Arsenal should be concerned after their “massive” operating expenses have been revealed at the Emirates Stadium. 

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider the Gunners’ costs have increased due to a change in their merchandise agreement with Adidas. 

Arsenal published their latest accounts on 25 February, showing their other operating expenses surged from £149million in 2023-24 to £203m last season. 

The wage bill at the Emirates also rose from £328m to £347m across the same period. 

However, Arsenal are in a strong financial position after their revenue improved from £616m to £691m, marking a new club record. 

Mikel Arteta clapping for the Arsenal fans.
Arsenal smashed their club-record revenue last season (Credit: Imago)

How Arsenal's costs have 'more than doubled'

Arsenal have been making efforts to improve their commercial revenue in recent years, with their income in that department rising from £222m in 2023-24 to £264m last season. 

Elsewhere, matchday revenue at the Emirates surged from £132m to £154m, while broadcast increased from £262m to £273m. 

Arsenal could break their revenue record again this season if they manage to claim the Premier League title, with Mikel Arteta’s side currently top of the table. 

Speaking exclusively to Football Insider, Borson discussed the Gunners’ latest financial figures. 

“I think there is some concern around the other operating expenses, so all the other costs of the business,” said Borson. 

Arsenal owner Stan Kroenke
Arsenal's costs have increased following changes at the Emirates Stadium (Credit: Imago)

“Those have gone from £75m in 2021-22 to £200m in this latest year, so it’s a massive increase. It’s more than doubled over only three years. 

“That will be some concern, although a big chunk of that is a change in the way that they merchandise with Adidas, their replica and merchandise.” 

How Arsenal have achieved strong commercial growth

Borson highlighted some potential issues with Arsenal’s kit manufacturer deal with Adidas as they look to increase their commercial revenue. 

“Although they're getting very good growth in terms of that part of the commercial, if you look at it from the commercial perspective, the commercial revenue line from the same period has gone from £147m in 2021-22 to £264m,” said Borson. 

William Saliba looking disappointed in an Arsenal kit
Arsenal have recorded strong commercial growth in recent years (Credit: Imago)

“Again, that's almost not far off doubled as well. But there’s a lot of extra cost in there that comes in because of the way they changed how they merchandise their product, i.e. they effectively do a lot more of it in house. 

“That means there's a lot more cost. That means they have a lot more people on that side of the business and less of it is handled by the manufacturer.” 

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