Stefan Borson: This is how much Tottenham would lose instantly after ‘disastrous’ relegation
Tottenham would instantly lose around £75million in broadcast revenue if they are relegated from the Premier League this season.
That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that would be “disastrous” for the north London giants.
Tottenham lost 2-1 against Fulham on Sunday (1 March), extending their winless run in the Premier League to 10 matches.
Igor Tudor has suffered defeat in both of his games in charge since being drafted in as Thomas Frank’s replacement until the end of the season.
Spurs currently sit 16th in the Premier League table, four points above third-bottom West Ham after 28 matches.
How relegation would impact Tottenham's broadcast revenue
Relegation would be unthinkable for a club like Tottenham, who have aspirations of competing in the Champions League each year.
Spurs have played in the top flight since 1978 after securing promotion at the first attempt following their relegation the previous year.
Speaking exclusively to Football Insider, Borson discussed how much money Tottenham would lose if they were relegated to the Championship.
“Well, it'd be a lot obviously,” said Borson.
“It's quite hard to know exactly what it's going to be, but you can work on the basis straight away that your broadcast revenue goes from let's say it was £120m last season in the Premier League, it'll go to about £45m. Clearly, that's disastrous.
“Can they still charge the same prices and fill the stadium? Will people still buy season tickets next season? Will they already have been sold? Maybe. If so, then you will maintain most of your matchday revenue, providing people still turn up.”
How Tottenham could maintain their matchday revenue after relegation
Borson doesn’t believe Tottenham will get relegated, but he suggested they could still perform well financially on matchday if they were challenging for the Championship title.
“First of all, the chances are they're not going to get relegated, so this is a theoretical conversation,” said Borson.
“I still don't think they will get relegated, but let's just work through it. I think on matchday, it's going to be hard to generate the same amount of money, but we have seen in the past teams like Burnley because they actually ended up having more games and ended up winning the Championship, they actually were broadly level on their prior season in terms of matchday revenue.
“Now, it's not the same. But when the team is winning every week and top of the table, which you'd expect Spurs to be if they did get relegated, you'd expect them to come straight back.
“It may be that actually the stadium does sell out and people do turn up and behave in the same way that they used to and pay the same money that they used to for Premier League football and everything else, so maybe you'd maintain most of the matchday.”
Tottenham’s next fixture sees them take on Crystal Palace on Thursday (5 March), where they will be hoping to ease their relegation fears.