Finance guru salutes game-changing reveal that 'Sunderland fans will love'
Sunderland supporters would love it if Sky Sport permanently broaden the scope of their matchday coverage – and the cost to individual clubs would likely be negligible.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the fixture between Wycombe Wanderers and Portsmouth last Sunday (4 December).
As relayed by the EFL, the League One clash, which finished 2-0 to the home side, was Sky’s first “Access All Areas Game.”
Viewers were given enhanced coverage, with on-pitch audio, dressing room footage, and exclusive interviews among other features.
It has been suggested that Sky were treating the clash as a trial with a view to rolling out enhanced access as standard in future.
Sunderland were the subjects of three series of the acclaimed Netflix documentary Sunderland ‘Til I Die and are no strangers to having their every move behind the scenes captured on film.
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Plumley insists that the Stadium of Light faithful would be keen to see Sky’s All Access format introduced permanently in the EFL.
“From the outside looking in, I think it’s great to give as much insight to the fans as possible,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“If you can strengthen that connection between players and fans, that is a real positive. I know you don’t want to give away trade secrets but I think you can manage that.
“Financially, it depends on whether it is going to cost the clubs any extra. If it costs more for the broadcasters, do they have to pass that cost onto the clubs or through the subscriptions?
“It might hurt the margins that Sky make but the flip side is that it produces a better product overall.
“In the grand scheme of things, the numbers will be relatively low either way. But I think most fans will be love this.”
In other news, Sunderland make move for Aston Villa star Cameron Archer.