Kieran Maguire: Sunderland have received brilliant £42m takeover offer
A reported £42million Sunderland takeover offer represents a brilliant return on the current owners’ investment.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about William Storey’s pursuit of the League One club.
Storey tried to buy a controlling share in the club back in 2020 but was pipped by Kyril Louis-Dreyfus.
The Daily Mail reported on Thursday (5 May) that the British businessman has now offered to buy out all of the Black Cats’ shareholders for £42m.
It is understood that Louis-Dreyfus has no intention of selling.
The news came the day before Sunderland beat Sheffield Wedensday 1-0 in the first leg of the League One play-off semi-final.
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The club’s most recent accounts show annual revenues of £10.7m, but promotion to the Championship could see that figure soar.
And Maguire explains that a club’s revenue is key when determining their value.
“If they are in League One, that is a very good price because they’d be paying almost four times revenue,” he told Football Insider‘s Adam Williams.
“Given that we value clubs in the Premier League at around 1.75 to two times revenue, excluding the big six, I think that’s fairly generous.
“In the Championship, clubs are generally worth 1.3 times revenue.
“They will probably get to £30m in revenue if they are promoted, so again it would be a high price by Championship standards.”
Stewart Donald, Charlie Methven and Juan Sartori make up the Black Cats’ ownership group.
Alex Neil’s side travel to Hillsborough for the second leg of the semi-final on Monday (9 May).