Sunderland on course for revenue hike amid £11m reveal - finance expert

By Dr Dan Plumley

6th May, 2022 | 8:00am

Finance guru: Sunderland in line for revenue hike after £11m reveal - 'Talks could be lucrative'

Sunderland will earn an extra £8million per year if prompted – but that may be boosted by plans to reassess Premier League solidarity payouts.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Black Cats’ financial outlook.

Sunderland face Sheffield Wednesday in the first leg of their League One play-off semi-final tie on Friday (6 May).

The Stadium of Light side turned over £11.3m in 2020-21, as per the accounts released last Friday (29 April).

That was their third consecutive season in the third tier and their first without parachute payments.

The Times reported last Monday (25 April) that talks are now underway to increase cash handouts from the Premier League to the EFL.

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Plumley explained that a new distribution system could supercharge Sunderland’s revenue if they win promotion.

We’re looking at an £8m uplift between League One and the Championship,” the Sheffield Hallam University expert told Football Insider.

That is based on current figures. But that could change if the Premier League distribution model changes under new governance or independent regulation.

“These talks could prove lucrative if they end with more money filtering down in the future.

“But for this season and next season at least, we’re looking at £8m before the new model kicks in.

Sunderland’s annual loss after tax in 2020-21 stood at £11.7m.

They were hit hard by the near-total loss of matchday income in a season derailed by the pandemic.

In other news, Kieran Maguire issues “significant” Sunderland claim as £100m-plus talks underway.