Kieran Maguire: Sunderland to rake it in after EFL talks - 'this is perfect'
Sunderland would be one of the main beneficiaries if the Saturday 3pm blackout is scrapped.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the latest proposals to abandon the broadcast embargo.
As relayed by iNews last Wednesday (9 June), the blackout was set to be top of the agenda at the EFL’s AGM last Thursday (10 June).
It is claimed that there will be consultation with clubs about how to expand streaming services in conjunction with the abolition of the blackout.
Maguire claims that the extra streaming revenue could be lucrative for the Black Cats.
“For a club such as Sunderland that has a huge following and sells out every away match, this could be beneficial,” he told Football Insider’s Adam Williams.
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“Those fans who want to go to matches will continue to do so, while this is perfect for the remaining elements of the fanbase would be able to buy some form of iFollow pass.
“Significant elements of that money go to the club itself and therefore I think they would be financial beneficiaries. It would certainly be better for a big club like Sunderland than it would be for a smaller side who don’t sell out.
“I think the EFL deserve some credit for the way they have distributed money through the iFollow scheme to date.”
Sunderland trousered £5.4million in broadcast income in 2020-21, the latest year on record.
Their media earnings will shoot up in 2022-23 courtesy of their return to the Championship.