Patrick Bamford has joined Norwich on loan until the end of the season
Strikng out: Forward Bamford has moved to Norwich on loan

By Dominic Toner

Tony Xia has revealed on Twitter that Patrick Bamford’s desire to play in the Premier League prevented Aston Villa signing the striker.

The Midlands club were strongly linked with the Chelsea forward in the transfer window but he completed a season-long loan switch to Burnley.

The Birmingham Mail reported last month that Villa were trying to persuade the 23-year-old to join the Midlands side on loan.

Asked on Twitter why the Championship big hitters had failed in their loan pursuit of Bamford, outspoken Villa owner Xia explained that Roberto Di Matteo held extensive talks with the striker’s parents, agent and friends but his mind was made up to remain in the top flight this season.

Bamford scored 19 goals in 44 matches for Middlesbrough in 2014-15 Championship season and eight goals in 23 appearances for Derby on loan the following campaign.

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The striker has opted to compete with Andre Gray and Sam Vokes for a starting place in the Burnley side and could make his debut for Sean Dyche’s side against Hull on Saturday.

Di Matteo did manage to complete the signing of forward Ross McCormack from Fulham and he is rivalling Rudy Gestede for a starting position.

The summer signing scored his first competitive goal for Villa in a 1-1 draw with current leaders Huddersfield and is expected to lead the line in the club’s push for promotion.

In other Aston Villa transfer news, they are set to enter talks with their 84-goal striker over a January move.