Tottenham to cash in on future with £3m-a-time deal - report
By Danny Wright
Tottenham are looking to host eSports events at their new stadium and could earn up to £3million each time, according to a report.
The Daily Mail claims that Spurs could be making a large profit after executive director Donna-Maria Cullen confirmed they will take a step into the future by allowing tournaments, which have been very successful in the USA and Asia, to take part at the new White Hart Lane.
E-Sports are video games, such as FIFA and League of Legends, which are played competitively and there’s a lot of money in the new rising ‘sport’.
It is understood that Tottenham could make £2.5million from ticket sales for each event and a further £500,000 to £1million from things such as sponsorship deals, merchandising and catering.
The new ground will be able to hold 60,000 people for non-sporting events such as eSports and tickets in the US are typically sold for anything between £20 and £100.
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Cullen has confirmed that the north London club want to cash in on the concept to join NFL games, which will also be hosted at the new state-of-the-art stadium.
“The football stadium will be available to watch eSports, which regularly attract crowds of 50-60,000 spectators in Korea and the US, and could prove to be another opportunity to monetise the structure,” said Cullen, as quoted by the Daily Mail.
Premier League clubs Manchester City and West Ham currently have eSports squads and they will represent the club at different events.
In other Tottenham news, Spurs are keen on signing Bayern Munich centre-back Jerome Boateng, who is looking to hold talks.