Tottenham £15.5million-a-yr naming rights deal on the cards - report
By Richard Parks
Tottenham can secure £15.5million a year from a deal for the naming rights to the new White Hart Lane, according to a report.
The Sun, citing a study from finance experts Duff & Phelps, claim that Premier League naming rights have risen across the board in the four years from 2013 to 2017.
It is said that Manchester United’s historic Old Trafford stadium is the most valuable in the English top flight and could command £26.2million per season if it were to offer naming rights.
Manchester City are placed second (£19.1million per season) ahead of Chelsea in third (£17.7million).
Duff & Phelps state in their study that Tottenham, who are scheduled to move to the newly built White Hart Lane for the start of the 2018-19 season, might generate £15.5million a year.
There has been speculation that chairman Daniel Levy has held talks with potential investors across the globe in recent months about becoming Spurs’ naming rights partner.
Stadium naming rights is an increasingly significant revenue stream available to Premier League clubs as they look to follow the United States model.
Arsenal, Man City, Leicester, Stoke and Brighton have all granted stadium naming rights to their grounds in recent years.
In other Tottenham news, a Belgian journalist has shared the real reason on Twitter that Toby Alderweireld has been axed from Spurs’ Champions League squad.
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