Kieran Maguire: Tottenham 'front of queue' for big-money deals after club legend's Sky reveal
Tottenham are the Premier League’s most environmentally friendly club – and that bodes well in terms of their ability to attract sponsors.
That is according to finance guru Kieran Maguire, speaking exclusively to Football Insider about the commercial benefits of Spurs’ green approach.
Tottenham legend Ledley King showcased Spurs’ eco-friendly facilities to Sky Sports on 14th July as part of their ‘Summer of Sustainability’.
The club is powered by 100 per cent renewable energy, uses no single-use plastics and has launched numerous community eco initiatives.
A happy byproduct of Spurs stance is that it will work in their favour when it comes to securing new commercial deals, claims Maguire.
“There is a small but growing environmental sponsorship market,” he told Football Insider correspondent Adam Williams.
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“I think Spurs, by their actions, will be at the forefront of the queue.
“If you’re pitching for a sponsorship deal and you’re looking at Spurs and another club who are effectively offering you the same, this could make the difference.
“From the sponsor’s point of view, you’re looking at clubs with links to good corporate social responsibility. That could just nudge the deal towards Spurs.
“So first of all, it’s the right thing to do. We see sport as something healthy and it should be healthy off the pitch as well on it.
“In the short term, it probably won’t make a huge amount of difference. But in the long term, building up that ethos could be very useful indeed.“