Dr Dan: Tottenham have just landed 'multi-million' windfall after 'Asian' deal confirmed
Tottenham have just announced a new deal likely to be worth several million pounds – but that is small fry to a club of their stature.
So says finance expert and new Football Insider columnist Doctor Dan Plumley, speaking exclusively about Spurs’ latest commercial exploits.
The Londoners announced a new deal on 15 November for Fun88 to continue as their official betting partner for Asia and Latin America.
The online bookmaker has enjoyed a 10-year relationship with Spurs and advertises at their home ground and through their digital channels.
But Plumley insists the price of the deal is likely dwarfed by Tottenham’s other commercial income streams.
The Sheffield Hallam University expert told Football Insider correspondent Adam Williams: “For a club like Tottenham, it won’t be a huge earner.
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“We don’t directly know what that partnership has been worth in the past. But if you look at commercial revenue in 2020, it was £161.5m.
“That’s 40 per cent of total income, which was £402m. The shirt deal with AIA is worth £45m-a-year.
“This deal might be worth a few million a year but it’s hard to get an exact figure. It will certainly be lower than the shirt sponsorship deal.
“The biggest gambling sponsorship in the Premier League is West Ham’s with Betway, which is worth £10m per season.
“So if you look at market value, it probably is just about a multi-million deal, but the money is not huge for a club like them.
“It’s a very small part of what they do. There will be some leverage, of course, because the deal is linked to the Asian market.“