Tottenham have struck a commercial deal that will see them reach an audience of 85million alongside the likes Real Madrid, Barcelona and Bayern Munich. 

That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after Spurs announced a partnership with digital media platform OneFootball via their official club website.

Spurs had a long-standing partnership with Dugout, a UK-based digital media brand that was acquired by OneFootball in December last year.

Tottenham have taken a number of steps to increase their global reach in recent months including launching a South Korean Twitter handle and official Twitch account.

Maguire applauds the strategy from the decision-makers at Spurs, even though he doubts that the club will be OneFootball’s number-one priority.

He told Football Insider correspondent Adam Williams: “It’s got 85m active users. It’s got a fantastic reach and that will help create a buzz about the club. 

Subscribe to Football Insider TV now

“Spurs aren’t the same level as a club like Bayern and Onefootball is a German platform so there will be more of a focus there.

“They have got Real Madrid and Barcelona as shareholders. Spurs will not be top of the list in terms of getting regular views and there will be an element of overlap with their own website.

“But providing the cost of buying into the system is relatively modest then, especially if Spurs have a couple of good years on the pitch, then that can be used as a vehicle to expand the interest in the club.”

Spurs posted a £63.9m loss in their last financial results, with the financial impact of the pandemic writ large across the balance sheets.

Despite this, Maguire remains optimistic about the club’s financial outlook and recently revealed that they have outstripped Man United in a key commercial area.

In other news, an ex-Arsenal striker claims Tottenham could save their season in the League Cup final with a government decision on the attendance of fans imminent.