Finance guru: Son Heung-min could spark Tottenham transfer flurry after deal struck
Son Heung-min’s partnership with Burberry could help Tottenham to attract more customers and sell more merchandise.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the South Korean attacker’s latest venture into the world of fashion.
The 29-year-old, who recently launched his own fashion line called NOS7, has agreed a deal to become a brand ambassador for British fashion house Burberry, per Sport Business last Wednesday (15 June).
Son’s superstardom reached new heights in 2021-22 as he finished as the Premier League’s joint-top scorer with 23 goals in 34 games.
He also recently reached 100 caps for his national team, and his popularity in his home country led Spurs to organise a pre-season tour of South Korea ahead of 2022-23.
Plumley claims that Son’s personal partnership with Burberry could help Tottenham reach a new audience.
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“It’s really tough to measure in financial terms but I think there will be a positive impact for Spurs,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“You’re looking at associations and wider exposure. Spurs are building that brand equity through Son and Burberry.
“You’re pinning your hopes on those who are buying Burberry merchandise buying Spurs stuff further down the line or that they follow Spurs more closely. It works well for both parties.”
Spurs’ commercial department raked in £152million in 2020-21, the last financial year accounted for.
Son is under contract in North London until 2025.