Kieran Maguire: Tottenham set for financial boost as 'high-profile' Son Heung-min deal agreed
Tottenham will feel an indirect financial benefit from Son Heung-min’s “high-profile” deal with Burberry.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the 29-year-old forward’s latest commercial partnership.
As relayed by Sport Business on Wednesday (15 June), Son has become a brand ambassador for British fashion house Burberry.
The news comes only a week after the South Korean superstar, the Premier League’s joint-top scorer in 2021-22, unveiled his own clothing brand, NOS7.
Spurs themselves earned £152million in commercial income in 2020-21, the last financial year on record.
Maguire argues that the Londoners will also experience an uptick in brand value when blue-chip stars like Son forge their own commercial deals.
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“There is an opportunity for Spurs to expand their brand equity through having such a high-profile player as Son,” he told Football Insider’s Adam Williams.
“Having a relationship with a high-profile brand will elevate the club in the eyes of some. It could lead to those people who are buying Burberry overseas buying some Spurs merchandise as well.
“I don’t think the numbers involved would move the dial significantly but every little helps. If there is an overall increase in revenues, that can’t do Spurs any harm.”
Son scored twice in South Korea’s recent international quadruple-header against Brazil, Chile, Paraguay and Egypt.
The final match of the international break was his 100th appearance for the national team.