Chelsea deal could give chiefs 'big problem' - 'no-one knows the rules'
Chelsea could struggle to get a front-of-shirt sponsorship deal approved amid the ongoing associated party transactions (APT) rules standoff.
That is the view of former Man City financial adviser Stefan Borson, who exclusively told Football Insider that the uncertainty is a "big problem" for the Premier League.
Chelsea are the only top-flight side without a front-of-shirt deal for this season after their previous agreement with Clearlake-linked outfit Infinite Athlete expired.
Man City took legal action against the Premier League regarding the APT rules currently in place at an arbitration hearing in June.
Both sides have claimed a victory after the decision was published, and the 20 top-flight clubs held a meeting on Tuesday (22 October) to discuss the next steps - but no new rules are currently in place.
Chelsea could struggle to get shirt deal approved, says Borson
Borson told Football Insider: “It’s a big problem for the Premier League because you could have a situation where a club needs approval relatively quickly.
“They just won’t know what to do.
“The big outstanding sponsorship in the league is Chelsea. It may be that they don’t have anybody lined up - or don’t have an associated party lined up.
“But if they were to get an associated party, like last year, Chelsea will need that to happen as soon as possible.
“Otherwise the value will just diminish day by day.
“That’s just an example of how time is of the essence with these deals and yet we don’t know what the rules are - nobody knows.”
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