West Brom £7m reveal issued by Maguire after January news

By Kieran Maguire

17th Jan, 2022 | 12:09pm

Kieran Maguire issues '£7m' West Brom reveal amid 'no loyalty whatsoever' claim

West Brom earn just “£7million” per year in TV money – and that makes their various commercial relationships all the more significant.

So says finance guru Kieran Maguire, speaking exclusively to Football Insider about the mooted crackdown on betting sponsorship in football.

The 2005 Gambling Act is currently under review, with major potential ramifications for the industry within the game.

Per The Times last Saturday (8 January), top-flight and EFL clubs are set to plead with the authorities not to outlaw betting sponsorship.

The Baggies announced LV Bet as their official sportsbook partner last August (2021).

Maguire suggests that it would be a big blow for the Championship side to be forced to abandon the deal.

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“There are a lot of factors to consider,” he told Football Insider‘s Adam Williams.

“Clubs in the Championship are only getting £7m per year if they’re not in receipt of parachute payments in TV money.

“They therefore become more dependent on sponsorship. The front of shirt deal is always the biggest one.

“As far as the gambling companies are concerned, they have no brand loyalty whatsoever. It effectively becomes a downward auction.

“I was at a meeting with a chief executive who said ‘if we ask for £500,000, they’ll turn round and say club X will do it for £400,000’.

“The gambling companies aren’t the only show in town, but they do spend more.

“So yes, I do think it would proportionately hit EFL clubs like West Brom harder than it would hit the Premier League.”

Albion are currently 5th in the second tier.

They earned £8.3m in commercial income over the last recorded financial year.

In other news, Middlesbrough agree new Neil Taylor deal in blow to West Brom.