West Brom have opened talks with Watford over the signing of Troy Deeney, Football Insider understands.
Albion technical and sporting director Luke Dowling is already thrashing out a deal with Hornets chief executive Scott Duxbury.
A Baggies source has told Football Insider that Deeney, 32, is the club’s number one target to spearhead their attack next season and they want a deal secured ahead of the Premier League season.
Manager Slaven Bilic wants a proven front man who can keep the pressure on centre-backs and hold the ball up as well as well as provide a regular supply of goals.
Deeney has a wealth of top flight experience, with his 163 Premier League matches yielding 47 goals and 21 assists.
He is also a strong character who the West Brom hierarchy believe can be a significant dressing room influence across a challenging campaign.
Significantly, Dowling knows Deeney from his time at Watford and is keen to bring him to the Hawthorns.
The Watford captain admitted after his side’s final day relegation that he was unsure about his future and raised the possibility that he would leave Vicarage Road after 10 years at the club.
He has entered the final year of his contract with the Hornets and is believed to be open to a new challenge after 10 years at the Hertfordshire club.
Watford are believed to be keen to trim their wage bill and would not stand in Deeney’s way if a fee can be agreed.