The value of the West Brom squad is set to nosedive if the club are relegated from the Premier League.

That is according to finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively after analytics company KPMG revealed that West Brom’s squad value had increased by £53.7million over the last 12 months.

Albion’s squad was valued at £117.6m in February 2020 and, according to KPMG, is now worth £171.3m.

West Brom stadium The Hawthorns

However, Leeds and Fulham — the two other clubs who won promotions last season — saw their squad values soar by more than £100m in the same period.

Maguire explains how the jump in squad value is attributable solely to West Brom’s promotion in 2019-20 and will probably crash if they are relegated this season.

He told Football Insider correspondent Adam Williams: “Whereas Leeds have a manager who has actively increased the squad value, West Brom don’t have that. 

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“West Brom’s squad value has increased and they have recruited some players in getting to the Premier League but only one or two of them have made a significant impact in terms of impressing scouts from other clubs.

“It’s very much been the automatic impact of promotion. And their player values will be absolutely hammered if they go down.”

Sam Allardyce’s side face an uphill struggle to ensure Premier League survival with 12 games remaining this season.

They are currently nine points from safety with the worst goal difference in the division.

In other news, this £7m issue is at the heart of Lai Guochuan’s failure to sell West Brom.