West Ham chief David Gold has suggested to a supporter of the Hammers that they shouldn’t renew their season ticket for next season in an extraordinary Twitter exchange.

When the Irons chairman was asked by a fan, who could not decide one way or the other whether they should pay their fees for the coming campaign, what Gold could do to convince them, the mogul made no attempt to reassure the fan of the club’s ambitions.

Instead he questioned the commitment of the fan.

The Hammers are in the midst of a relegation battle at the bottom of the Premier League and on the back of a 4-1 humiliation away at Swansea at the weekend, their chances of survival are hanging on a knife-edge.

Football Insider verdict:

The response from Gold really says it all and the cagey relationship between the club’s hierarchy and supporters is clear for all to see in this exchange on social media. It would appear that the top brass in east London have no intention of spending the millions it would take to make the Hammers a mainstay of the Premier League, and they should expect more of the same again next season. However, he is being honest and the Irons faithful at least know where they stand.

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