Kieran Maguire: Noble set to seal 'lucrative' payday for West Ham after talks update
West Ham are desperate to build a global fanbase – and one way to achieve that is through the power of television.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Irons’ latest commercial venture.
The Daily Mail reported on 25 October that the Hammers are in talks with a UK broadcaster over a documentary about Mark Noble’s career.
Noble, a West Ham academy graduate and one-club man, will hang up his boots at the end of the campaign.
The club, for which Noble has turned out over 500 times, is also planning an end of season celebration to mark the 34-year-old’s retirement.
Maguire claims that the decision to sell a documentary to a broadcaster is smart from both a financial and brand-exposure perspective.
Subscribe to Football Insider TV now
He told Football Insider correspondent Adam Williams: “It makes sense of an awareness story as much as a money-making exercise.
“West Ham will have got a fee, although not a hugely significant one. Although having said that, auctioning off your image rights can be lucrative.
“We have seen with the likes of the Netflix show Ted Lasso that non-live football programming does attract an audience.
“The club is in a building phase in terms of trying to create a global fanbase. It’s definitely something they want to achieve.
“Anything that goes out through a global vehicle like the BBC or Netflix has got to be beneficial for a club in West Ham’s position.”