West Ham fan have been lied to by GSB – becoming an established European regular is the remotest of possibilities.

That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively with the Hammers chasing Champions League qualification.

Victory over Arsenal on Sunday would see David Moyes‘ side move level on points with 4th-place Chelsea.

But a single season of Champions League football would not see the Irons get anywhere near the financial status of any of the big six, claims Maguire.

Instead, he asserts that West Ham would need sustained European success, and that means reaching the latter stages of the competition on a regular basis.

He told Football Insider correspondent Adam Williams: “I feel really sorry for West Ham fans.

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“They were promised that the move to the new stadium would see them compete with Arsenal, Spurs and Chelsea etc. But that was never realistic. They are broken promises.

“You look at how difficult it’s been for Manchester City to close the gap in Europe.

“West Ham would need four or five years of getting into the Champions League and getting out of the group stages as well. There’s no point finishing 3rd or 4th in the group. They would need quarter-finals or semi-finals.”

If West Ham do pull off a spectacular 4th-place finish it will be the club’s best league performance since the 1985-86 campaign.

They last advanced past the qualifying round of a European competition in 2006-07 when they were knocked out in the first knockout round of the UEFA Cup.

In other news, a top pundit claims that handing a new contract to Thomas Soucek might light the touchpaper on a huge spending spree at West Ham.