It is great business from the West Ham board to sell big earner Sebastien Haller and target a more economically viable option. 

That is according to finance guru and new Football Insider columnist Kieran Maguire, speaking after the Hammers’ £22.5million bid for Sevilla striker Youssef En-Nesyri was rejected, as per The Athletic.

Sebastien Haller left for Ajax for a similar fee earlier in the window and the Hammers appear intent on re-investing without overspending.

West Ham made a huge loss on Haller, who arrived from Eintracht Frankfurt in a club-record £45m deal in July 2019 and will be wary of making the same mistake twice.

Maguire says this is smart thinking from West Ham in terms of balancing the books.

He told Football Insider: “Haller came in on a big fee and therefore he would have been on big money.

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“It’s logical, this one in, one out sort of deal, in terms of managing the wage budget.

“Whoever came in would be arriving into a settled dressing room as well.

“From West Ham’s point of view, it makes a lot of business sense. You just have to hope it makes a lot of football sense as well.”

The hierarchy will need to act fast as Michail Antonio is currently the only recognised striker at the club.

West Ham are also keen on offloading centre-back Issa Diop this January, with a potential loan deal freeing up further wage budget for a forward.

In other news, a top pundit has given his verdict on one of David Moyes’ most successful signings as West Ham boss.